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Definition updated on July 2023

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CTR (Click-Through Rate)

What is CTR (Click-Through Rate)?

When it comes to mobile advertising, the click-through rate (CTR) is the proportion of clicks to impressions. CTRs are a useful metric for assessing the effectiveness of mobile advertising. The number of clicks on a mobile advertising campaign is multiplied by the total number of impressions to compute the CTR, which is then expressed as a percentage.

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