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Google Penguin Update
What is the Google Penguin Update?
The "Webspam Algorithm Update," as the Google Penguin Update is also referred to, was launched in 2012. It was created by Google to reduce the amount of websites that showed up in SERPs and used link schemes to skew the results. In order to improve search results for users, the Penguin update primarily targets webspam. Higher-quality content and enhanced technical website performance helped to accomplish this improvement.
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