The alternate text for an image or other visual on a website is contained in the ALT tag. If a photo or video is not properly shown on the screen, you can add a description by filling out one of the boxes in your HTML code. HTML adds alt tags to images to explain their content and placement on the page. Due to the fact that it enables search engines to recognize the information that should be displayed, the ALT tag is significant for organic search engine rankings. Search engines will recognize that your image is pertinent and logical in relation to the keywords used if the ALT tags of the photos on your website are optimized.