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Customer Lifetime Value
What is Customer Lifetime Value (CLV)?
Customer lifetime value (CLV, or CLTV) is a measure that shows how much money a company may expect overall from a single customer account over the course of the customer relationship. Customer lifetime value is crucial since it enables you to maximize each customer's worth throughout the buyer's journey. In order to better serve your customers' requirements, you can use CLV to improve customer loyalty, lower churn, and make critical business decisions.
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