Content that appears on several URLs on the internet is referred to as duplicate content. Multiple URLs with the same content prevent search engines from deciding which URL to rank higher in the search results. As a result, they can give other websites preference and rank both URLs lower. In general, duplicate content refers to substantial sections of text inside or across domains that either exactly duplicate other text or bear a striking resemblance to it. Most of the time, this is not fabricated. Duplicate content can seriously harm SEO and provide search engines with confusing signals. Put the necessary safeguards in place to guarantee that your content has distinct URLs so that each page has the best chance to rank well and increase traffic to your website.