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Definition updated on July 2023

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SERP Ranking

What is SERP Ranking?

A search engine returns a list of outcomes known as a search engine results page (SERP) when a user types in a certain term or keyword phrase. Paid search and pay-per-click (PPC) advertisements are frequently found on search engine results pages (SERPs). Since consumers are more disposed to click on results at the top of the page, ranking position on a SERP can be very competitive due to search engine optimization (SEO).

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