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SERP Volatility
Definition updated on July 2023

⚖️

SERP Volatility

What is SERP Volatility?

SERP volatility is a term used to describe the erratic nature of a website's position on a search engine results page (SERP). Although website ranks on search engine results pages are always shifting, they are typically most unstable during Google algorithm upgrades.

Learn more SEO terms:

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🔍

ahrefs
A

⚓

Anchor text
A

📊

Alexa ranking
A

🔄

A/B test
A

❗

Advertorial
A

🌐

Adaptive content
A

🖼️

ALT tags
A

🧮

Algorithm
A

⚡️

AMP
A

⚡️

Accelerated Mobile Pages
A

🌐

API
A

🔍

Bing
B

📉

Bounce Rate
B

🍞

Breadcrumb navigation
B

🚫

Bad Neighbourhood
B

🔗

Backlink
B

📝

Blog Marketing
B

⚠️

Black Hat SEO
B

↔️

Backlink Profile
B

🌟

Brand Awareness
B

📝

Content Marketing
C

🏷️

Canonical Tag
C

📈

CTR (Click-Through Rate)
C

↩️

Cross Linking
C

📌

Content Curation
C

💰

Conversion Rate Optimization
C

🏆

Competitive Analysis
C

⚠️

Click Fraud
C

📊

Conversion Tracking
C

💰

Customer Lifetime Value
C

🔄

Conversion Funnel
C

⚖️

Conversion Attribution
C

🔍

Crawling
C

🦆

DuckDuckGo
D

⏱️

Dwell Time
D

🎙️

Digital Voice Assistants
D

⭐

Domain Rating
D

🔁

Duplicate Content
D

🔀

Dynamic URLs
D

🔒

Domain Trust
D

🔗

Deep Link
D

👑

Domain Authority
D

➡️

DoFollow
D

💰

Domain Flipping
D

📢

Digital PR
D

⛏️

Data Mining
D

🔍

Emoji SEO
E

💀

Expired Domain
E

🌲

Evergreen content
E

🍽️

EAT Guidelines
E

⏳

Expiring Domains
E

🚪

Exit Rate
E

🌟

Featured snippets
F

👍

Facebook marketing
F

🔄

Fred update
F

⚡

FlashSERP
F

📈

Google Trends
G

🐧

Google Penguin Update
G

🏖️

Google Sandbox
G

🐼

Google Panda Update
G

📝

Guest Post (Guest Article)
G

📜

Google Webmaster Guidelines
G

💣

Google Bombing
G

❌

Google Penalty
G

🔍

Google Custom Search
G

💰

Google Ads
G

💡

Google Answerbox
G

📊

Google Analytics
G

🖥️

Google Search Console
G

🔗

Google Disavow Tool
G

🗣️

Google Assistant
G

📍

Geotargeting
G

🌍

Geo-Tagging
G

📍

Geo-Targeted Keywords
G

🙈

Hidden Content
H

🔥

Heatmap Analysis
H

📚

Indexing
I

🔗

Internal linking
I

📊

Infographic
I

📄

Instapage
I

🏢

Information Architecture
I

📣

Influencer Marketing
I

📥

Inbound Marketing
I

📚

Information Retrieval
I

🔍

Internal Search
I

📚

Information Retrieval
I

🔑

Keyword
K

🧠

Knowledge graph
K

🚫

Keyword stuffing
K

🔍

Keyword analysis
K

📊

Keyword density
K

🍴

Keyword cannibalism
K

🗃️

Keyword Cluster
K

📈

KPI
K

📚

Knowledge Panel
K

🔍

Keyword Research Tools
K

🔤

Keyword Proximity
K

📈

Keyword Difficulty
K

🤝

Link exchange
L

🌐

Link structure
L
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